Dissociation Constant Weak Acids Essay

The Besieged Lieutenant in Othello Essay -- Othello essays

In William Shakespeare’s disaster Othello, the crowd finds a casualty who is assailed by Iago more than once, however who recoups in the two cases †Cassio. He is the sole survivor among the fundamental characters. In his book of abstract analysis, Shakespearean Tragedy, A. C. Bradley dismisses the ancient’s allegation that Cassio is an unpracticed trooper: That Cassio, once more, was a gatecrasher and a simple wardrobe understudy without understanding of war is mind blowing, considering first that Othello picked him for lieutenant, and furthermore that the Senate named him to succeed Othello in order at Cyprus; and we have direct proof that piece of Iago’s articulation is a lie, for Desdemona happens to make reference to that Cassio was a man who ‘all his time’ had ‘founded his great fortunes’ on Othello’s love and had ‘shared dangers’ with him (III.iv.93). (199) Cassio shows up in the play in Act 1 Scene 2, when he is directing the official business of the duke of Venice, in particular the solicitation of the â€Å"haste-on the double appearance/Even on the instant† of the general as a result of the Ottoman danger on Cyprus. Brabantio’s horde quickly postpones matters, and afterward Cassio vanishes from the phase until Act 2. He lands in Cyprus and charitably reports: â€Å"Thanks, you the valiant of this warlike isle,/That so affirm the Moor!† After visiting with Montano and other men of honor of the isle, he invites Desdemona, â€Å"our incredible captain’s captain,† aground: â€Å"The wealth of the boat is gone ahead shore! /Ye men of Cyprus, let her have your knees!† Seeing how Iago, in his negative comments about ladies, grinds on Desdemona, Cassio offers her some stable guidance for persevering through the exchange of the old: â€Å"He talks home, madam. You may savor him more in the so... ...of the play. In any case, we have various brief disclosures of his character that mark him particularly †in his certifiable nervousness for Othello’s security, in his swearing off participating in the strong and intriguing remarks of Iago to the two ladies as they sit tight for Othello’s transport and, somewhat later, in his true lament about the loss of his notoriety after he has participated in the wine which Iago has constrained upon him. (85-86) WORKS CITED Bevington, David, ed. William Shakespeare: Four Tragedies. New York: Bantam Books, 1980. Bradley, A. C.. Shakespearean Tragedy. New York: Penguin, 1991. Coles, Blanche. Shakespeare’s Four Giants. Rindge, New Hampshire: Richard Smith Publisher, 1957. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos. The Besieged Lieutenant in Othello Essay - Othello articles In William Shakespeare’s disaster Othello, the crowd finds a casualty who is assailed by Iago more than once, however who recuperates in the two cases †Cassio. He is the sole survivor among the primary characters. In his book of abstract analysis, Shakespearean Tragedy, A. C. Bradley dismisses the ancient’s allegation that Cassio is an unpracticed fighter: That Cassio, once more, was a gatecrasher and a minor storeroom understudy without understanding of war is staggering, considering first that Othello picked him for lieutenant, and also that the Senate delegated him to succeed Othello in order at Cyprus; and we have direct proof that piece of Iago’s articulation is a lie, for Desdemona happens to make reference to that Cassio was a man who ‘all his time’ had ‘founded his great fortunes’ on Othello’s love and had ‘shared dangers’ with him (III.iv.93). (199) Cassio shows up in the play in Act 1 Scene 2, when he is directing the official business of the duke of Venice, in particular the solicitation of the â€Å"haste-on the double appearance/Even on the instant† of the general as a result of the Ottoman danger on Cyprus. Brabantio’s crowd quickly postpones matters, and afterward Cassio vanishes from the phase until Act 2. He lands in Cyprus and benevolently reports: â€Å"Thanks, you the valiant of this warlike isle,/That so endorse the Moor!† After visiting with Montano and other noble men of the isle, he invites Desdemona, â€Å"our extraordinary captain’s captain,† aground: â€Å"The wealth of the boat is gone ahead shore! /Ye men of Cyprus, let her have your knees!† Seeing how Iago, in his negative comments about ladies, grinds on Desdemona, Cassio offers her some solid guidance for persevering through the talk of the old: â€Å"He talks home, madam. You may savor him more in the so... ...of the play. Be that as it may, we have various brief disclosures of his character that mark him particularly †in his certifiable tension for Othello’s security, in his keeping away from participating in the striking and interesting remarks of Iago to the two ladies as they hang tight for Othello’s transport and, somewhat later, in his true lament about the loss of his notoriety after he has participated in the wine which Iago has constrained upon him. (85-86) WORKS CITED Bevington, David, ed. William Shakespeare: Four Tragedies. New York: Bantam Books, 1980. Bradley, A. C.. Shakespearean Tragedy. New York: Penguin, 1991. Coles, Blanche. Shakespeare’s Four Giants. Rindge, New Hampshire: Richard Smith Publisher, 1957. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.

Integrated Financial Management Information Systems free essay sample

A FMIS is characterized as a data framework that tracks budgetary occasions and sums up money related data (Acevedo 2009, USAID report 2008 , Dorotinsky 2003)’. ‘Most association actualize FMIS to improve spending arranging and execution by giving auspicious and exact information to spending the board and dynamic (Khemani, 2005)’. As per both Dorotinsky (2003) and Rozner (2008) â€Å"an FMIS is a data framework that tracks budgetary occasions and sums up monetary data. It bolsters satisfactorily the executives announcing, approach dynamic, guardian obligations and the arrangement of auditable money related statements’. In its fundamental structure, a FMIS is minimal in excess of a bookkeeping framework arranged to work as indicated by the necessities and determinations of nature in which it is introduced Rodin-Brown (2008).In the open area, it can likewise allude to the computerizing of monetary tasks that empower governments to design, execute, and screen the spending plan by aiding the prioritization, execution, and revealing of uses, just as the custodianship and announcing of incomes. We will compose a custom article test on Incorporated Financial Management Information Systems or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page FMIS arrangements can incredibly add to the effectiveness and value of government tasks. Present day FMIS stages assist governments with conforming to local and global budgetary guidelines and detailing gauges and bolster decentralized activities through concentrated Web-based arrangements, giving access to countless approved spending clients at all levels). A FMIS is a normalized observing and detailing framework, which unites all the data needs of a legislature into one data database. It encourages steady chronicle and detailing of data, to empower a legislature to take full scale choices that influence the nation in general. (Ernest and Young 2014) .As the name FMIS recommend there are and ought to be, three controlling qualities for any structured FMIS it ought to be an administration apparatus, it ought to give monetary and non-budgetary data and ultimately, it ought to be a framework. (Precious stone and Khemani 2005) As an administration apparatus should bolster the administration of progress. It must be seen as a basic piece of spending framework change thus not be planned just to meet present prerequisites, yet additionally to help those requirements that are probably going to emerge as equal spending changes are actualized. Also, FMIS gives chiefs and open part supervisors with the data they have to play out their administrativ e capacities. Change thus not be planned just to meet present necessities, yet in addition to help those requirements that are probably going to emerge as equal spending changes are executed. Furthermore, in conclusion it is a framework and its job is to associate, collect, procedure, and afterward give data to all gatherings in the spending framework on a persistent premise. All members in the framework, in this manner, should have the option to get to the framework and to infer the particular data they require to complete their various capacities. The opposite is additionally evident, if the FMIS doesn't give the necessary data that is, has not the correct usefulness it won't be utilized and will stop to satisfy its focal capacity as a framework.

Conferences and conventions Essay Example | Topics and Well Written Essays - 2250 words

Gatherings and shows - Essay Example As of late gatherings and shows have begun stretched out offices to assign families and there is definitely not a solitary economy which would state that it didn't get profited by meetings. THE monetary commitment of meetings to the Welsh economy is underscored in the budgetary consequences of the Cardiff Conference Bureau. This gathering activity has won business for the city worth 1.7m during 2006 http://icwales.icnetwork.co.uk/0300business/0100news/tm_headline=conference-business-supports cardiff-by- - pound-1-7m&method=full&objectid=18363801&siteid=50082-name_page.html Another face of gatherings is the preferred position being picked up by the travel industry. By setting meetings in far away scenes of social, naturalistic and chronicled sceneries, numerous nations and business have given gigantic facelift to the travel industry. This has offered approach to business the travel industry, thought about today as a significant part of the travel industry. England is a significant nation that has been profited by business the travel industry, chiefly on the grounds that it is reachable from all bearings and has all around created, reasonable settings. are reputed to be moderate. One of the UK ads says: Energetic, unique urban communities, rich spa towns consolidating custom with cutting edge offices and cosmopolitan shoreline resorts... England has everything http://www.visitbritain.com/VB3-nb-NO/businesstourism/conferencesconventions/conferences_conventions.aspx Indian urban areas with lavish five star inns and a lot less expensive economy have given some progressively significant business the travel industry goals, where numerous worldwide meetings and shows are held today. The untamed life havens, verifiable landmarks, common marvels, strict sanctuaries have all... Meetings and shows have made their very own worldwide industry. The birthplaces of the meeting business are very later and it has been associated with business the travel industry and relaxation the travel industry all through. New pattern of winning through organizations has begun in the business world. Business visiting workshops are starting the precedent. There are many direct consumption advantages of gatherings to the neighborhood. In United Kingdom, gatherings, gatherings, shows have made the travel industry advantage. Numerous meeting settings and their neighboring towns and urban areas typically become traveler places for the show agents. As indicated by an investigation led by UK National Tourist Board, with nitty gritty figures of meeting going through in the year 2001, all out cost direct use of one gathering was  £1,092,960/ - . Meetings and shows likewise carry advantages to HR, and representatives. â€Å"Conferences are about communication†¦.An industry has created to encourage the fulfillment of the goals of eye to eye correspondence: the meeting business. Providers to the business are as various as their customers: Conference focuses, lodgings, master delegates, show bureaux, food providers, creation organizations, and numerous others †all collaborate to make the correct air and framework, helpful for communication†

Coping With Sleep Disturbances During Depression

Coping With Sleep Disturbances During Depression Depression Symptoms Print Coping With Sleep Disturbances During Depression By Amy Morin, LCSW facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our editorial policy Amy Morin, LCSW Medically reviewed by Medically reviewed by Steven Gans, MD on May 23, 2018 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 07, 2020 Depression Overview Types Symptoms Causes & Risk Factors Diagnosis Treatment Coping ADA & Your Rights Depression in Kids  Frederic Cirou / Canopy / Getty Images Dealing with sleep disturbances when you’re feeling depressed can seem like a vicious circle. The more depressed you feel, the harder it is to sleep. And the more exhausted you feel, the harder it is to fight depression. It can feel like there’s no way to break the cycle. And it’s frustrating to feel tired yet be unable to fall or stay asleep. Heres what you should know about the relationship between sleep disturbances and depression. The Link Between Sleep Disturbances  and Depression Approximately 80% of people with depression experience sleep disturbances. While some have trouble falling asleep, others have difficulty staying asleep. And some find themselves sleeping too much. Both depression and insomnia involve chemicals in the brain. Changes in neurotransmitters and hormonal imbalances may affect both sleep and mood. For many years, researchers studied which came first: depression or insomnia. It was clear that the two issues often go hand-in-hand and exacerbate one another. Studies show that sleep disturbances  often occur before depression begins.?? Experiencing insomnia prior to feeling depressed may increase the severity of depression. The American Academy of Sleep Medicine now encourages treatment providers to pay close attention to whether insomnia needs to be identified as a separate condition as opposed to viewing it as a symptom of depression only. The Health Risks Associated With Depression and Sleep Disturbances Depression and sleep disturbances  can take a toll on your physical health if left untreated. One 2010 study found that lack of sleep was associated with a higher risk of early death.?? Lack of sleep increases the risk of heart disease and failure, heart attacks, high blood pressure, stroke, diabetes, and obesity. Depression can constrict blood vessels, which may increase your risk of heart disease. People with depression may experience a weakened immune system, aches and pains, and fatigue. Talk to Your Physician Difficulty sleeping may stem from an underlying medical condition, such as obstructive sleep apnea. Restless leg syndrome and bruxism (teeth grinding) can also interfere with sleep. These medical issues may cause sleep problems that worsen or cause depression. It’s important to talk to your physician about any sleep problems or depressive symptoms you’re experiencing. Your physician can assess whether you have underlying health issues contributing to your conditions. Depression-Like Symptoms That Arent Depression See a Therapist Talk therapy can be helpful in managing symptoms of depression, including sleep disturbances. Cognitive-behavioral therapy (CBT) is effective in treating insomnia and depression. For sleep issues, a therapist may assist you in changing your habits, such as getting out of bed when you aren’t able to sleep and getting up at a certain time each morning to help you sleep better in the evening. Cognitive-behavioral therapists can also help you change your self-talk. Thinking you are helpless and hopeless, for example, can compound your symptoms. While reframing your negative self-talk can help you feel better and help you sleep better. Types of Therapy for Depression Medications Can Also Help Medication can also be used to treat insomnia as well as depression. A physician or a psychiatrist can help determine what type of medication will work best for youâ€"as well as which symptoms should be treated first. Develop Good Sleep Hygiene Habits Good sleep hygiene habits can also help you sleep longer and more soundly. A few changes to your daily habits and your bedtime routine can make a big difference. Avoid Alcohol A glass of wine or finger of brandy is often used as a tool for relaxation, as well as a way of coping with anxiety or depression. However, alcohol consumption disrupts your sleeping pattern, so you are more likely to wake up during the night. While a glass of vino might help when you’re falling asleep, it’s not going to do much for staying asleep throughout the entire night or feeling rested the next day. Meditate and Relax Depression can cause you to ruminateâ€"thinking about the same things over and overâ€"which can keep you up at night. Meditation strategies or other relaxation exercises can help calm your mind and get you ready to fall asleep. These might include yoga or deep-abdominal breathing. Take about an hour before bedtime to unwind by turning off all electronics, taking a warm shower or bath, and decompressing in preparation for sleep. The Negative Effects of Rumination Journal About Your Worries If your worries or repetitive negative thoughts aren’t going away with relaxation strategies, find a notebook and write down the troubling thoughts. This contains the thoughts that might keep you awake as your brain goes over them again and again. You might even designate a bit of time before bedtime as your designated “worry time,” so you can really clear your mind. Get Out of Bed If you’re not tired, don’t just lie there tossing and turning. Get out of bed, go into another room, and engage in some light activity, such as reading. Avoid using anything with a screen, such as your phone or laptop. Research suggests that the blue light that these devices emit interferes with normal circadian rhythms and can cause further sleep disturbances.?? When you feel drowsy, go back to bed for what will hopefully be  a more successful attempt at sleeping. Spend Time Outside During the Day Spending time in natural light during the day can help regulate your circadian rhythm. The internal biological clock that regulates the sleep-wake cycle is influenced by light; when there’s less light at night, your body releases melatonin. In the morning, the sun cues your brain and body to wake up. If you’re spending all your time indoors in the dark, you might suffer from sleep problems. Regular exercise can also help with sleep issues, as well as depression, provided it’s not done immediately before bed. A Word From Verywell Depression and sleep difficulties are definitely a challenge. But seeking professional help is key to feeling better. You might find you sleep better when you are feeling less depressed. Or, you may find sleeping better eases your depression. Both conditions are treatable and they can get better with professional support. The Best Online Help Resources for Depression

SmartBackpacker Crowdsourcing App - Free Essay Example

SmartBackpacker App 1. Executive Summary SmartBackpacker is a paid crowdsourcing app that will provide travelers with up to date reviews, recommendations and tips from other travellers. From the best places to get your laundry done in Timbuktu to the best stall to buy a taco in Mexico City, SmartBackpacker will hopefully become the must have app for all smart travelers. The success of this app will rest on providing the end-user trustworthy and useful information. The success of this app is also highly dependent on user participation as it is the user who will be posting reviews and sharing their travel knowledge. One of the innovative features of this app is that it will allow users to upload video reviews of places they have stayed, places they have eaten or fun, quirky things that might be off the beaten trail. It is hoped that this feature, along with the clean and easy to use user interface will propel SmartBackpacker to the head of the growing travel app market. SmartBackpacker is both the name of the company and the first product that this company will be launching. All future products will be launched under this company but with different names to reflect the target market. Future products could include SmartWeekends for weekend travelers, SmartStaycations for those looking for travel information in the UK and SmartBusinesstravele r for business travelers. This report will focus on the fir 2. Mission, Vision and Culture SmartBackpacker aims to harness the power of the crowd like no other travel app has managed to do before. Printed travel guides such as The Lonely Planet and The Rough Guide have long been essential purchases for tourists. However, these publications are usually updated every two years and dont provide travelers with up to date information. They are written usually by one person and dont really cater to everyones tastes. Usually they only cover one region or country, meaning that if the traveler is embarking on a multi-country tour they have to purchase more than one of these heavy and expensive guides. As smart phones become more prevalent and WiFi and mobile coverage now standard even in places far off the beaten track, it makes sense for travelers to leave their cumbersome, outdated travel books at home and travel with their phones loaded with an app that is constantly updating them with useful and relevant information. If one user had a killer Mojito in a bar in Sydney they can share that information instantly on SmartBackpacker. King (2002) argues that, â€Å"it is the customer who can decide how and when they access their travel and tourism information and how and through what process they access and purchase their travel and tourism arrangements† (p. 106). SmartBackpacker aims to be at the heart of this customer-focused movement by getting tourists to share information directly with each other, bypassing all the traditional channels. This business has to be built on a culture of trust. Users have to be able to trust the information that they are being given. It is this trust that will engender positive feelings towards the product and prompt people to post their own reviews. Surowiecki (2004) argues that, â€Å"under the right circumstances, groups are remarkably intelligent† (p. xiii). This app will use this group intelligent to improve the travel experience for everyone using this product. SmartBackpacker will be the f irst in a long line of travel related apps from this company. 3. Company Objectives The objectives of this product are as follows: 1. To become the most trusted source of travel information in the growing travel app market. 2. To identify the target market and build up strong brand awareness here. 3. To use the knowledge learned and the success of SmartBackpacker as a springboard to launch other paid travel related apps 4. Opportunity Analysis and Research Tourism is an extremely diverse activity ranging from a weekend shopping trip in New York to a month long trek in the jungles of Borneo. However, one thing that unites all tourism activity is that it usually implies that people are traveling to somewhere new. Information about their surroundings is therefore key to the enjoyment of their experience. However, because tourism is such a diverse activity, it is important that SmartBackpacker is able to identify a core market within which to operate. Since this app relies on user generated content and crowdsourcing, it is important that, for the most part, the users all share the same broad area of interest. For this reason, SmartBackpacker will be aimed squarely at young, tech savvy travelers who probably already use social networking sites in their daily lives and are used to the concept of crowdsourcing. These are travelers who are either taking a gap year or are taking an early career break. Perhaps the best definition of t his market comes from Riley (1988) who states, â€Å"in general they are future pillars of society, on temporary leave from affluence, but with clear and unwavering intentions to return to a normal life† (p. 314). This app would also be useful for younger people taking short trips such as weekend city breaks. 4.1. Industry Analysis 4.1.1 Tourism Market In 2009, visits abroad by UK residents fell by almost 15% on the 2008 figures (ONS, 2010). However, in the second half of 2010 there appears to be signs that international travel is slowly bouncing back. Jarvis (2009) observes that the backpacker market seems to be bucking the decline that has been witnessed in other parts of the travel industry. Australia, a particularly popular backpacker destination for young British travelers has witnessed an increase in international arrivals. This report would argue that in the recession, young people are probably delaying entering the job market for as long as possible. The backpacker market could also be growing due to the fact that so many people have lost their jobs in the past few years. Instead of rushing back into the job market, these young people are choosing to use the time to travel. 4.1.2 Smartphone Market The launch of the iPhone in 2007 signalled the start of all out war in the smartphone market. Phones running the Symbian operating system are the current global leaders with Googles Android system in second place, closely followed by Apple and Research In Motion (Gartner as cited in The Guardian, 2010). Android seems to be the clear winner at the moment, experiencing 22% growth from Q3 2009 to Q3 2010. Symbian lost 8% of its global market share in the same period while Apple also fell by 0.4% (Gartner as cited in The Guardian, 2010). The UK smartphone market seemingly mirrors these global market trends. However, ownership of smartphones is extremely high, accounting for almost 75% of the total mobile phone market. Apples launch of the iPad in early 2010 has also seen a surge in small, portable tablet devices. Although SmartBackpacker will be available on the iPad, the launch of this product will mainly focus on functionality in the smartphone market. 4.1.3 App Market The growth in the smartphone market has also given rise to the app market. Apps are small applications that users can download, either for free or for a small fee that take advantage of the phones advanced processing capabilities to allow users to get the most out of their phones. Thanks to apps, smartphones are now portable gaming devices, gps devices or ereaders. Apple have seemingly been the most successful at realizing the potential of this market. Apps are developed by third parties and then put of Apples online App store. The developers of these apps receive two thirds of the revenue generated from the sale of their apps. Developers can also incorporate Apples iAd system into their apps and earn extra revenue throug h advertising. The success of the app store has been staggering. Since launching in 2008, the app store has had over 3 billion downloads (apple.com, 2010). Developers who have been able to develop easy to use, useful apps have been quick to see huge rewards. One good example is the company Pusenjak, whose 59p app Doodle Jump has been downloaded well over 3.5 million times. This has made the two developers millionaires (mediamemo.com, 2010). The App store for Googles Android is not as well defined in that Apps are not available from a central source, like they are in Apple. Developers have been slow to adopt the Android operating system. However, the surge in the popularity of this system should soon see the popularity of apps on this platform surge as well. Smartbackpacker initially wants to launch on the Anroid and Apple iOS platforms. It is felt that the centralized market that Apple provides should ensure maximum visibility so the focus of the launch will be on the Ap ple version of the app. The travel app market is fairly crowded and already well-established brands such as Lonely Planet and Rough Guide have a presence here. However, none of the existing apps make it particularly easy for other travelers to share information with each other. The flow of information is distinctly one-way. As already stated, this app will allow users to post video reviews. This innovative feature, along with the easy to use interface should help to propel SmartBackpacker to the top of the travel app market. 5 PEST Analysis The purpose of this analysis is to focus on the external factors that could impact on the success of this venture. 5.2.1 Political Factors Tourism is a highly unpredictable product and one that is sensitive to external shocks. Tarlow (2006) notes that, â€Å"tourism sells a highly volatile and capricious product† (p. 84). Terrorism attacks or changes in the global economic situation can change the supply and demand nature of tourism meaning that there is less of a market for this particular product. However, this report would argue that the need to travel and explore is hardwired within us. As one market dwindles, another one opens up. This report would argue that the target market for this product is a fairly adaptable one. If civil unrest threatens stability in Central America, backpackers will simply plan to travel elsewhere. 5.2.2 Economic Factors As this report has stated, the global economic crisis has severely affected international travel from the UK. However, there are signs that this is bouncing back. This report has also found that the backpacker market seems to be fairly recession proof. In fact, this report would argue that this particular market could actually witness growth in coming years as young people delay their entry to the job market until the labour market picks up again. The target market for this app would probably prefer to be traveling rather than looking for a job. 5.2.3 Sociocultural Factors The UK has a strong culture of encouraging gap years. These young people taking a break before starting university are at the core of this products core market. The government is encouraging more people to go to university so it is possible that the gap year market could grow even more in the coming years. The growth of budget airlines such as EasyJet and Ryan Air has also led to more people being able to take short weekend breaks to European cities. Another target market for this app is these weekend tr avelers looking for a bit of adventure off the beaten track. Shani et al (2010) observe that travelers are now more trusting of autonomous sources of information. We trust these autonomous sources such as customer reviews more than we do more formal types of information such as guidebooks. They state that, â€Å"the boundaries between the induced and autonomous factors seem to have blurred in recent years† (p. 117). It is the belief of this report that SmartBackpacker can become one of these trusted autonomous sources. Tourists are now also increasingly motivated by a desire for real experiences in their tourism. MacCannell (1989) states that, â€Å"touristic consciousness is motivated by its desire for authentic experiences, and the tourist may believe that he is moving in this direction, but often it is very difficult to know for sure if the experience is in fact authentic† (p. 101). SmartBackpacker will allow tourists to share these ‘authentic expe riences with each other. Although there is a danger that as more tourists have these ‘authentic experiences, the less authentic they actually become. However, the type of tourist that this app is aimed at is inquisitive by nature and will be constantly searching for and sharing new experiences. Fyall and Garrod (2005) argue that tourists are growing increasingly bored of being passive spectators. They want to experience and explore. This report would argue that tourists are the best marketers for destinations so why not harness this power? 5.2.4 Technological Factors The smartphone market is a fairly new one and this report would argue that it will only continue to grow and become more accessible to more and more people. As it grows, the infrastructure that is needed to support it will also continue to improve. This app relies on people being able to post their experiences pretty much while they are having them. In some parts of the world, this is still hard to do. However, as the technology spreads, this will get easier and easier. 6. Marketing Strategies The following marketing strategies have to work towards meeting the objectives as set out in Section 3. 6.1 Target Market This report has already defined the target market for this particular product. 6.2 Product Strategies McGrath (2001) states that a product strategy is, â€Å"like a roadmap, and like a roadmap its only useful when you know where you are and where you want to go† (p. 3). It is important that this first product from SmartBackpacker is able to set the benchmark for possible future products. Crowdsourcing is an important way of democratizing the information that is available to us. However, this information has to be trustworthy, otherwise people will simply turn to other products. By clearly defining the target market for each product launched, this company should be able to give people exactly the information they need. A business traveler is unlikely to want the same information as a backpacker so each product has to be specifically tailor ed to meet the specific demands of each target market. The knowledge learnt from the development of SmartBackpacker can be utilized in the development of future apps for other sectors of the travel and tourism industry. 6.3 Pricing Strategies Tellis (1986) argues that pricing strategy is defined as, â€Å"a reasoned choice from a set of alternative prices (or price schedules) that aim at profit maximization within a planning period in response to a given scenario† (p. 147). He then observes that, â€Å"in a shared economy, one consumer segment or product bears more of the average cost than another, but the average price still reflects cost plus acceptable profit† (p. 147). The main source of income for this company will be from users paying to download the app either from the Apple app store or from the various Android app markets. As Tellis points out, the pricing strategy should reflect the prices of other apps in this category. Based on this, this repor t would recommend initially pricing the app at  £1.99. It might be possible to look at integrating some sort of advertising feature into later versions of this app, but initially it is important for the user interface to be as clean as possible. This will enhance the user experience and encourage people to use the app to share their tips and recommendations with others. This report would argue that usual models of consumer decision-making dont really apply to this particular market. Because apps are usually so cheap, or even free, people can rely on more than one app in that category. For example, someone using SmartBackpacker could also have Lonely Planet loaded up on their iPhone or HTC phone. 6.4 Promotion Strategy The launch of this product will be supported by a well designed website, a twitter site and also a facebook site. The rise of Web 2.0 has made advertising to a specific target market far easier and far cheaper than it used to be through more traditiona l channels. The use of these new channels should ensure that the target market is reached and that the product receives maximum exposure. Combined with a low price point, this app should quickly be adopted by those already traveling or those planning trips. This app relies on user experiences so it is important that it is quickly adopted and users start to share experiences with each other. 6.5 Distribution Strategies As already stated, this product will be distributed through Apples App Store and also through the various Android marketplaces. The launch of the first product will be specific to these two platforms but could expand to other platforms at a later date. Bibliography and References Arthur, C. (2010). Visualising the smartphone market change: Android leaps, Nokia wobbles. The Guardian, 10 November. Brabham, D.C. (2008). Crowdsourcing as a model for problem solving. International Journal of Research into new Media Technologies. 14(1), pp. 75-90. Fyall , A. and Garrod, B. (2005). Tourism marketing: a collaborative approach. London: Channel View Publications. Jarvis, J. (2009). Billion dollar backpackers: Recession resilient [online] Available from: https://www.south-pacific.travel/news/whats_new/backpack_jjarvis.pdf [Date accessed: 23 November 2010] MacCannell, D. (1989). The tourist: a new theory of the leisure class. California: University of California Press. McGrath, M.E. (2001). Product strategy for high technology companies: accelerating you business to web speed. New York: Mc-Graw-Hill Professional. Mediamemo.com (2010). Meet the App Store millionaires: The brothers behind Doodle Jump [online] Available from: https://mediamemo.allthingsd.com/20100405/meet-the-app-store-millionaires-the-brothers-behind-doodle-jump/ [Date accessed: 23 November 2010] ONS (2010). International Travel [online] Available from: https://www.statistics.gov.uk/cci/nugget.asp?id=178 [Date accessed: 23 November 2010] Reily, P. (1988). Road culture of International long-term budget travelers. Annals of Tourism Research, 15, pp. 313-328. Shani, A., Chen, P., Wang, Y. and Hua, N. (2010). Testing the impact of a promotional video destination image change: application of China as a tourism destination. International Journal of Tourism Research, 12(2), 116-133. Surowiecki, J. (2004). The wisdom of crowds: Why the many are smarter that the few and how collective wisdom shapes business, economies, societies, and nations. New York: Doubleday. Tarlow, P.E. (2006). Terrorism and Tourism, in J. Wilks, D. Pendergast and P. Leggat (eds) Tourism in turbulent times: towards safe experiences for visitors. London: Elsevier, pp. 79-92. Tellis, G.J. (1986). Beyond the many faces of price: an integration of pricing strategies. The Journal of Marketing, 50(4), pp. 146-160. 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Analysis Of Why The Caged Bird Sings - 871 Words

In the poem, â€Å"I Know Why The Caged Bird Sings† by Maya Angelou, one bird is free to fly happily and carefree while another is caged and can do nothing but sing for freedom. Written during a time period of social unrest, Maya Angelou uses literary techniques in this poem to effectively emphasize the impacts of racism in America. One literary technique used throughout the poem is tone. In stanza one, the tone is peaceful and happy as Angelou describes â€Å"the orange sunrays†, while the bird â€Å"leaps†,†dips†, and â€Å"floats†. The author creates this joyful tone in the first stanza to better contrast the depressing and the unnerving tone of the second stanza. In the second stanza the birds’ â€Å"wings are clipped† and â€Å"his feet are tied†. When a†¦show more content†¦The free bird represents freedom and those who have it. He is able to go as he pleases and do whatever he wants to do. He â€Å"thinks o f another breeze† because he isn’t burdened with wanting to be free. He can’t wish to be free when he already is. The other bird whose â€Å"wings are clipped and his feet are tied† symbolizes how people of color in America feel. Unlike the free bird, the other sang of things unknown but â€Å"longed for still†, who are born into today’s society have no idea what freedom of oppression feels like but they still wish and fight for it. While the birds are large symbols in this poem, Maya Angelou uses many other small symbols to emphasize the impacts of racism. The â€Å"distant hill† where the song of the caged bird can be heard represents the people able to help. Another symbol is the bird’s song. While it could represent calls for help, it could also represent the songs, poems, and literature created by people of color to express themselves and spread awareness of their situation. Characterization is another technique that Maya Angelou uses to help the reader better understand the effects of racism. The characterization in the poem â€Å"provides an effective contrast with the bird that is caged† (Enotes). The characterization of the caged bird’s shadow shouting â€Å"on a nightmare scream† provides the feeling of helplessness of those who are affected by racism. The free bird, however, is characterizedShow MoreRelatedAnalysis Of The Poem I Know Why The Caged Bird Sings 1267 Words   |  6 PagesJoy McQueary Ms. Ball AP English Language 16 May 2017 SAHC: J.M. I Know Why the Caged Bird Sings â€Å"Wouldn’t they be surprised when one day I woke out of my black ugly dream, and my real hair, which was long and blonde, would take the place of the kinky mass that Momma wouldn’t let me straighten?† (4) A theme in I Know Why the Caged Bird Sings is Angelou’s identity struggle as a black female. During this time in the country, colorism and a European standard taught that having black features wasRead MoreAnalysis Of I Know Why The Caged Bird Sings837 Words   |  4 Pagesanalysing the poem I Know Why the Caged Bird Sings by Maya Angelou. This poem explores the theme of Oppression which illustrates the nature of helicopter parenting upon todays youth. We will include a contemporary source which likewise explores this challenging youth issue. Essentially, this poem displays the damage that helicopter parenting can have on a child’s youth, oppressing them, taking their childhood away from them. Angelou’s poem â€Å"I Know Why the Cages Bird Sings† expresses the idea thatRead MoreI Know Why The Caged Bird Sings By Maya Angelou Analysis840 Words   |  4 Pages There is one person that is a civil rights activist, memoirist, a poet and above all a woman, this person is none other than Maya Angelou. Angelou has been a famous American poet since the release of her 1969 autobiography, I Know Why The Caged Bird Sings. Angelou has inspired many people by telling her life story to the public, but not only did she inspire, she also created a very different and personal point of view of the world we live in. The poem’s she has written transition from painRead MoreAnalysis Of The Poem I Know Why The Caged Bird Sings 934 Words   |  4 Pagesface, your country and say simply very simply with hope good morning†. Maya Angelou was born on April 4, 1928, in St. Louis, Missouri. She was a writer and civil rights activist, Maya Angelou was well known for he r memoir in 1969, I Know Why the Caged Bird Sings. Maya Angelou made literary history being the very first nonfiction best-seller by an African-American woman. In 1971, Angelou published Just Give Me a Cool Drink of Water Fore I Die that won the Pulitzer Prize-nominated poetry collectionRead MoreAnalysis Of Angelou s I Know Why The Caged Bird Sings984 Words   |  4 Pagesand poem â€Å"I Know Why The Caged Bird Sings.† The book is about her life struggles and the poem is a metaphor about a bird that seeks freedom. The final stanza of the poem reads â€Å"The caged bird sings with a fearful trill of things unknown but longed for still and his tune is heard on the distant hill for the caged bird sings of freedom.† This excerpt of the poem demonstrates how she yearned for her people to get the freedom they deserved. The comparison of the caged bird and the bird that’s free canRead MoreI Know Why The Caged Bird Sings By Maya Angelou Analysis1126 Words   |  5 PagesThe type of language that an author uses in his or her work can greatly impact the outcome. One such example of this was in Maya Angelous I Know Why the Caged Bird Sings, in which she used certain types of language to characterize herself when she was younger and the society that she grew up in. Her choice of language used in the end of Chapter 16 helps to characterize her desire to quit working for Mrs. Cullinan, her resistance to the discrimination that she puts up with while she works, and theRead MoreRhetorical Analysis Of I Know Why The Caged Bird Cannot Sing794 Words   |  4 PagesIn Francine Prose’s essay â€Å"I Know Why the Caged Bird Cannot Sing† Prose tends to evoke her unsureness on why schools use certain books to teach students their moral values. Prose argues that certain books should be taught in English classes, that in fact, teach students their values. Prose uses several literary examples, such as Frankenstein, How To a Kill A Mockingbird, The Great Gatsby, etc. She also provides several controversial opinions, such as using different books to try and teach studentsRead MoreRhetorical Analysis Of Maya Angelou s I Know Why The Caged Bird Sings 1036 Words   |  5 PagesFily Thiam English 002 Mrs. Vilato 9 April 2015 Rhetorical Analysis on â€Å"Graduation† by Maya Angelou In Graduation, a chapter in her autobiography â€Å"I Know Why the Caged Bird Sings†, Maya Angelou talks vividly about her middle school graduation in the segregated South. Graduation is an important milestone in most people’s life, as they get a degree and move on to their next level, something better and more important, with the hope that they can use their new knowledge to achieve their life goals andRead MoreI Know Why The Caged Bird Sings By Maya Angelou Analysis1661 Words   |  7 Pagesof speech. Equally, authors like Maya Angelou have the freedom of speech in our country to write, and in Angelous case, the freedom to write about her life. Maya Angelou, one of the most banned authors in The United States, wrote I Know Why The Caged Bird Sings. Her autobiography depicts rape, explicit language and racism. It has been used in educational settings such as high schools and universities and should be celebrated for its elegant prose and creating new literary avenues . This novel shouldRead MoreLiterary Analysis of I Know Why the Caged Bird Sings Essay2756 Words   |  12 PagesThomas Lim December 9, 2010 English 2 Professor Padilla Themes of Racism and Segregation in I Know Why the Caged Bird Sings By Maya Angelou The purpose of this paper is to introduce, discuss, and analyze the novel I Know Why the Caged Bird Sings by Maya Angelou. Specifically it will discuss the themes of racism and segregation, and how these strong themes are woven throughout this moving autobiography. Maya Angelou recounts the story of her early life, including the racism and segregation